It makes perfect sense for Fender to do guitar lessons. Thereās a lot of things that people can choose to do with their spare time, so being able to say weāll sell this guitar and weāll teach you how to play it puts them ahead of all of the other brands Iād say. We all know that people can be creatures or habit, so if their first guitar is a Fender, then the 2nd, 3rd, 4thā¦ might well be too.
You can all gripe about Fender Play but I wish thereād been something like it when I first picked up a guitar (it wasnāt technologically possible back then but thatās an aside) because I might be a competent guitarist by now rather than starting from scratch again.
Speaking of Fenderā¦
This is a pretty amazing comercial stunt from them. Lot of guitar herosā¦
And check out Brad Paislyā¦. Who would ever know he could rock out like thatā¦
Check it outā¦ needs to be played loud 
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Saw Brad Paisley in concert a few years backā¦ someone in the audience shouted out a request for a (I think it was a Metallica song but donāt remember which one) & he didnāt play the whole thing but ROCKED OUT a few riffsā¦ MAN! That boy can PLAY!!!
Tod