One market will be gigging musicians who don’t want to take their amp(s) to every gig. They can capture their kit and just take this bit of kit on their board.
Having said that, this represents a tiny fraction of the market so I’m also a little surprised there’s no modelling.
Yeah I watched the video yesterday and don’t think it’s the answer to any of my rig problems, in fact to be honest I’m not sure I entirely understand what it actually does do! If you bought one of these, what else would you need or what gear does it replace (if any)?
So the main feature is that you can capture the sound of your amp / cabs into a small portable box. I’d not seen the Tonex thing Rob mentioned, but on the surface that looks like a cheaper wsy to do this.
You can also download loads of captures other have created (many/most free). So you can get the sound of any amp someone has captured - with fixed settings. The fixed settings thing is important though. With amp modelling you can adjust things like gain on the amp, with profiling you can’t (although you can of course put a gain pedal before/after it). With captures you would have to capture the clean amp and the dirty amp as separate things and switch between them.
It has a couple of basic effects (chorus, reverb and a noise gate I think) built in, but I would expect most people would use it to gig putting it on their pedal board and leaving the amp/cab at home.
I think this product should not be confused with a traditional multi-effects unit. It’s a super niche product IMO - I think it’s for the pro or semi-pro who already have a ton of gear he/she likes, and just wants to capture a specific tube head to avoid bringing it on the road. Reasons could be volume, weight or value (perhaps a vintage and very special head). AND this person will then have to like this units captured sound (it does appear to be of very, very high quality) over a small Tonex pedal… or the kemper profiler player.
The target audience is probably players where budget isn’t too big of a concern, ONLY tone…
I meant to ask, what are you using to do captures? On the QC as long as I have plenty of volume (I use an SM57) then it’s quick and easy - If you can DI then easier still.