Hi Everyone,
We apologise for not announcing this change before it took effect. This decision was made because it primarily impacts new app users, and most of our existing community members are already subscribed and thus unaffected.
Please note that this change is currently experimental and may or may not become a permanent feature for app subscriptions in the future. This experiment is driven by significant shifts in the licensing landscape, primarily due to major publishers and the increasing costs associated with securing licenses for popular songs.
The hypothesis behind this experiment is based on the positive feedback we’ve received for our in-house songs. We aim to see if users would prefer paying a smaller fee for a subscription that includes these songs to aid their learning, as opposed to popular songs.
Our overall goal is to provide choices that cater to your individual tastes and learning styles, as well as offer more pricing options. For instance, some users may focus solely on the learning path with our in-house songs, while others may prefer learning popular songs alongside the learning path.
This is our first experiment of this nature, and we are still determining the optimal price points in light of the recent licensing price increases. We anticipate conducting further experiments to adjust the pricing of both the Premium and VIP tiers based on the feedback we gather from this initial trial.
Unfortunately, we cannot update older YouTube videos. However, if this change becomes permanent, we will announce it clearly and accessibly to ensure everyone understands the differences between Premium and VIP before subscribing.
This experiment may or may not lead to permanent changes. Rest assured, we will carefully review the results and consider your feedback before making any final decisions. To reiterate, these changes only affect new subscribers, and existing subscribers are not impacted by this experiment.
Thank you for being so understanding and if you have any questions or comments please let us know 