Ultimate Bundle

I just received an offer for the "Justin Guitar Ultimate Bundle.” Looks like a good deal, but… I was asked for my credit card info, but not my name, or the billing address, which is normally how this works. I backed out and did not try to make the purchase because it seems fishy.
Is this a real offer, or a scam?

The offer and the marketing you will have seen related to it on social media and in newsletter is 100% genuine.

The banner at the top of the main website home page:

Goes to this page